Xandr is AT&T’s advertising company and a leader in advanced TV, creating a better solution for advertisers and media companies.
3/3/2021 · Published on March 03, 2021. Xandr, the AT&T-owned digital ad marketplace, said it will be open to almost all of the new data-tracking options for targeting ads online once the third-party cookie…
9/2/2020 · When AT&T created its Xandr ad unit in 2017, it was positioned as a potential savior to TV advertising, which was rapidly being squeezed by digital giants.
3/11/2020 · Xandr is working with several TV conglomerates to standardize audience buying on linear TV. Xandr partners with AMC, Disney and WarnerMedia to improve TV.
3/3/2021 · adage.com – Xandr, the AT&T-owned digital ad marketplace, said it will be open to almost all of the new data-tracking options for targeting ads online once the … Xandr says it will be flexible to work with all ad IDs in the post-cookie future | Ad Age – Flipboard, 4/22/2021 · WarnerMedia Prepares for Joint ‘Flexible’ Upfront Marketplace Alongside Xandr Adweek – 05-06-2020 AT&T combines WarnerMedia and Xandr AdAge – 04-30-2020 AT&T says it remains committed to Xandr following departure of CEO Brian Lesser AdAge – 03-17-2020, 12/16/2019 · WarnerMedia’s ad sales leadership is in flux as the organization looks to rebuild the division to be better equipped for a more digital-focused future. Leading that charge is Gerhard Zeiler …
4/30/2020 · In March, Brian Lesser unexpectedly left Xandr , the ad unit of the world’s largest telecommunications company AT&T. It happened right before Xandr took a stake in InfoSum, AdAge reports. «I have always been incredibly impressed with InfoSum’s privacy-first stance within the industry.
3/12/2020 · Xandr, the ad-tech unit owned by AT&T, announced that AMC Networks, Disney and WarnerMedia joined Xandr Invest, its platform for buying TV commercial time to reach custom audience segments. The arrangements give advertisers a way to reach 76% of U.S. households and 208.2 million viewers a month.
Xander Ladage Managing Delivery Architect DCX – Teamlead Interactive, Scrum Master, Agile Coach, Blockchain Enthusiast Nieuwegein, Provincie Utrecht, Nederland Meer dan 500 connecties
